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Q&A: Guðbjörg Kristín Ingvarsdóttir

Guðbjörg Kristín Ingvarsdóttir is a goldsmith, Jewellery designer and co-founder of the award-winning sustainable jewellery brand Aurum, Iceland's leading jewellery brand. Guðbjörg began her career studying goldsmithing at Copenhagen Technical College, completing her journeyman’s examination in 1993. She completed her master craftsman examination in goldsmithing at Reykjavík Technical College in 1994, subsequently returning to Copenhagen to study jewellery design at the Institute for Precious Metals.  Guðbjörg collaboratively ran the jewellery workshop Au-Art in Copenhagen from 1996 to 1999, before returning to Iceland where she founded the design and jewellery firm Aurum. Guðbjörg’s jewellery designs have attracted much attention worldwide and

Aurum by Guðbjörg to launch new retail strategy at IJL

Internationally recognised for their authentic, mindful jewellery and drive to innovate, leading Icelandic jeweller Aurum by Guðbjörg are introducing an exciting and original new way of working with buyers and retailers.   The new strategy will be implemented for the first time for orders taken at the prestigious IJL at London’s Olympia, 2nd – 4th September 2018. In a novel departure from the traditional retail format, Aurum’s co-founders Guðbjörg Kristín Ingvarsdóttir, goldsmith and designer and CEO Karl Jóhann Jóhannsson’s mission is to simplify the way they work with their resellers in order to get closer to their stockists and cut out

Be Transported to Icelandic Countryside with Aurum by Guðbjörg’s 20th Anniversary Collection

To celebrate two decades of Aurum by Guðbjörg’s, the brand have launched the new collection, Erika. Celebrating the spirit of the brand’s origins, the collection evokes the Icelandic countryside; a young girl fascinated by the delicate flowers, collecting them for her mother. Icelandic jeweller Aurum was founded in 1999 by Guðbjörg KristínIngvarsdóttir, goldsmith and designer and Karl Jóhann Jóhannsson MBA. They run both the label and the Aurum store and workshop in the heart of Reykjavík. 20 years later, designer and goldsmith Guðbjörg Kristín Ingvarsdóttir, has drawn on her indelible memories of growing up for her inspiration in creating the very